Claremont’s Bay View Terrace reimagined: Perifa to deliver premium new mixed-use precinct

• Vision for landmark luxury mixed-use precinct announced for Claremont's iconic Bay View Terrace  

• Perifa’s $238 million development will deliver premium residences, a luxury hotel, a leading wellness and curated retail offer, all within a single heritage precinct  

• Perifa and Versatile Construction, both part of the Versatile Group, have deepened their commitment to Western Australia, partnering with JJ Leach to deliver the Group’s most significant project in the state to date 

29 July, 2026 (Perth, Australia): Perth is set to welcome a new landmark to its Western Suburbs. A unique mixed-use precinct in the heart of Claremont will combine premium residences, an all-suite hotel, wellness offerings, and elevated dining and retail, surrounded by a reimagined streetscape that pays homage to the area’s rich heritage.  

The $238m development is a collaboration between Perifa, the development arm of Versatile Group, and JJ Leach, a leading retail property consultant, developer and manager with over 50 years’ experience in the Western Australian market. Together, they are transforming a beloved stretch of Bay View Terrace into a destination that celebrates and enhances the streetscape, delivering a new calibre of amenity to its residents and visitors. 

The residential offering at 10-40 Bay View Terrace will comprise 47 residences made up of two-, three-, and four-bedroom executive apartments. The interiors by Hames Sharley are inspired by the local surroundings and include curated finishes that marry the urban with the natural throughout. 

The precinct will also include a premium 28-suite hotel, with a dedicated wellness sanctuary for both residents and visitors comprising a plunge pool, sauna, and tranquil relaxation areas, as well as a handpicked collection of luxury boutiques, a wine bar, café and elevated dining. 

Designed as a vibrant lifestyle destination within one of Perth’s most popular high streets, it will revitalise and enhance the existing heritage streetscape to preserve the historic character and charm of Bay View Terrace. 

To bring 10-40 Bay View Terrace to life, Perifa will draw on the integrated capabilities of Versatile Group, aligning development, construction, procurement and specialist trades from the outset to support build certainty, quality outcomes and long-term value for future residents. 

The project will be delivered by Versatile Construction, further strengthening its growing pipeline in Western Australia and supporting its continued national expansion. As part of this integrated delivery model, specialist trades will be provided in-house enabling the precise execution of key finishes including stone, tiling, timber flooring, carpet and joinery. 

Fabrizio Perilli, Managing Director of Perifa and Versatile Group, said: “Claremont is one of Perth’s most iconic and loved town centres, and this precinct has been designed to honour that legacy, while setting a new standard for urban living in WA.  

“There is nothing like this in Perth – the combination of premium residences, a destination hotel, heritage architecture, world-class wellness and bespoke retail in a single, beautifully landscaped precinct is genuinely new for this city. We are proud to be bringing it to life alongside JJ Leach, whose local knowledge and relationships are unparalleled.” 

Peter Telford, Mayor of the Town of Claremont, said: “Claremont has always balanced heritage with progress. This project will help ensure Bay View Terrace remains not only a much-loved local high street, but one of the finest urban precincts in Western Australia. 

This precinct has the potential to bring new visitors and economic activity to Bay View Terrace, providing much needed hotel and accommodation to our town.” 

Jeffery John Leach, Chairman at JJ Leach, said: “Bay View Terrace has always been one of Perth's great high streets, and this precinct will cement its standing. We have spent decades building relationships and understanding what this community values – bringing that local knowledge together with Versatile Group's integrated capability means we can deliver something Claremont truly deserves. This is a landmark moment for the precinct and for Perth." 

Pauline Tew, Managing Director at Myhotel, said “Claremont has always had the soul of a great neighbourhood – now it will have a destination to match. We are bringing an intimacy and design sensibility that is rare in any Australian city: somewhere guests return to because it feels like theirs. Thoughtful, elegant, and completely connected to the place it calls home.” 

Following 10-40 Bay View Terrace’s Development Application approval in March 2026, construction is due to commence at the end of 2026. The Display Suite is set to open in October 2026. 

For further information, please contact: 

DEC PR on behalf of Versatile Group and Perifa 

versatilegroup@decpr.com.au  

About Perifa 

Perifa is an Australian developer created to transform the development and construction landscape, providing full cycle development services across residential, commercial, hotel, retail and industrial assets. 

Perifa is one of seven specialist property businesses housed under parent company, Versatile Group. It is comprised of Perifa, Versatile Construction, Absolute, Procure Build, Proveda Engineering Services, Versatile International and Versatile Capital. 

Established in 1974, Versatile Group is Australian-owned and controlled, allowing for flexibility to react and provide fast, on the ground decision making. Together, these vertically integrated property advisory and delivery services provide end-to-end functionality across the lifecycle of a project.  

It is this holistic, long-term view of a project that sets Versatile Group apart, ensuring every project they undertake is delivered with certainty and is an enduring expression of mastery, quality and community authenticity. 

https://perifa.com.au 

About JJ Leach 

JJ Leach Group is a retail property consultancy, development and management company with more than 50 years of experience in the Western Australian market. Established in Perth in 1968 by Jeffery J Leach, the privately owned company has grown significantly over the decades and is now supported by an experienced leadership team, headed by CEO Christian Leach, overseeing the Group’s financial management, property development and property operations. 

Throughout its history, JJ Leach Group has successfully developed, owned and managed a diverse portfolio of businesses and properties across Western Australia, including pharmacies, international tenants Apple and Zara, and several mixed-use retail and commercial precincts. 

Jeff Leach and the Group are committed to making a positive contribution to the communities in which they operate. This commitment is demonstrated through ongoing support of a range of charitable and community initiatives, including financial contributions, the provision of goods and services, and active involvement through directorships and community leadership roles. 

https://jjleachgroup.com.au/  

About MyHotel

Myhotel is an independent hospitality and development group known for premium, 

design‑forward projects across Western Australia and the Asia Pacific. Guided by founder Pauline Tew, former Asia Pacific Board Chair of Small Luxury Hotels of the World, Myhotel creates enduring places defined by thoughtful service, quality materials, and a strong sense of locality. 

https://myhotel.com.au