New York diner, Coles Local and cult Sydney coffee roaster coming to Rozelle Village

Brooklyn Boy Bagels team, Stitch Coffee and Double Cross Dining Room among first venues revealed for the precinct’s daytime offering, with more to come.

Perifa has unveiled the first wave of retailers that will shape the daytime offering at Rozelle Village, with Coles Local, a New York-style diner from Brooklyn Boy Bagels, and two of Sydney’s best-known food and coffee operators, Stitch Coffee and Double Cross Dining Room, confirmed for the landmark mixed-use precinct.  

Owned and developed by Perifa, part of Versatile Group, in partnership with Mitsubishi Estate Asia, the $820 million Rozelle Village will transform the long-vacant site into a lively, modern mixed-use precinct. It will deliver 227 new apartments, including 59 affordable homes, alongside activated laneways leading to a generous public plaza. The project is on track for completion in early 2028.

Fabrizio Perilli, Managing Director of Perifa and Versatile Group, said: “Our vision is to create a precinct that celebrates the history and character of the area while delivering much-needed housing and amenity. 

“The retail, dining and public realm at Rozelle Village are fundamental to creating a place that feels connected to the community and adds something meaningful to the neighbourhood.” 

A new Coles Local supermarket will anchor the precinct, bringing the supermarket’s neighbourhood-focused format to Rozelle. The Coles Local offering will ensure it is uniquely tailored to the local demographic, stocking premium products from local suppliers as well as the essentials found in larger Coles stores.  

Coles Local will be joined by a new concept from the creators of Brooklyn Boy Bagels. The New York diner restaurant will place the brand’s authentic heritage at the heart of a broader food and dining experience led by founder Michael Shafran and executive chef RJ Lines, the hatted chef behind iconic Sydney institutions like One Penny Red. 

Michael Shafran, founder and owner of Brooklyn Boy Bagels, said: “Rozelle has no shortage of great venues, but there are relatively few places designed to be true destinations. We see a real opportunity to create that kind of venue at Rozelle Village and establish a gathering place for people to return to over and over again. 

“Our new diner concept will keep our New York roots at the heart of the offer while creating a broader diner experience for the neighbourhood. It’s an exciting time for the Rozelle community and for our business, and we’re looking forward to bringing the concept to life.”  

Sydney specialty coffee roaster and one of Good Food’s 100 Essential Sydney Café and Bakeries of 2026, Stitch Coffee, will be serving its premium coffee and pastries in a takeaway-focused neighbourhood store.  

Double Cross Dining Room, led by Samuel Lee and Quinton Ng, the duo behind award-winning ONLY COFFEE PROJECT, will complete the initial daytime line-up with a warm, contemporary dining room serving breakfast through to dinner, complemented by a courtyard designed for people to gather. 

Reo Fernandez, Head of Coles Local said the new store will provide a convenient shopping experience for the community, whether they choose to shop in-store or online.  

“At Coles we are constantly evaluating our store network to ensure we are delivering the best shopping experience for our customers, and as part of that process we are excited about delivering a new Coles Local as part of the Rozelle Village development. This is an exciting opportunity for Coles to deliver an enhanced, tailored shopping experience for customers in Rozelle,” Reo Fernandez said. 

The vision for the retail precinct was curated in collaboration with independent retail property experts Retail Strategy Group. Rozelle Village will feature restaurants, retail, a selection of health, wellness, beauty and grooming operators and the Wests Tigers Leagues Club, as well as a public plaza designed to foster connection and complement Rozelle and neighbouring Balmain. 

“Versatile Group’s integrated approach allows us to consider every element of the precinct together and deliver a place that responds to what the Rozelle and Balmain communities want and expect. As we welcome our first retailers, we’re excited to see that vision starting to come to life,” Perilli said.  

Angela Bonnefin, Founder and Director at The Retail Strategy Group, said: “We’ve taken a really considered approach to selecting operators that will bring their own character to Rozelle Village and contribute meaningfully to the way the precinct is experienced throughout the day. 

“The mix we have selected provides the everyday convenience the community needs, while also introducing distinctive dining and coffee experiences that give people more reasons to visit, gather and stay.” 

Enquiries for Rozelle Village can be made here. 

For further information, please contact: 

DEC PR on behalf of Perifa and Versatile Group 

versatilegroup@decpr.com.au 

About Perifa:  

Perifa is an Australian developer created to transform the development and construction landscape, providing full cycle development services across residential, commercial, hotel, retail and industrial assets. 

Perifa is one of seven specialist property businesses housed under parent company, Versatile Group. It is comprised of Perifa, Versatile Construction, Absolute, Proveda Engineering Services, Procure Build, Versatile Capital and Versatile International. 

Established in 1974, Versatile Group is Australian-owned and controlled, allowing for flexibility to react and provide fast, on the ground decision making. Together, these vertically integrated property advisory and delivery services provide end-to-end functionality across the lifecycle of a project.  

It is this holistic, long-term view of a project that sets Versatile Group apart, ensuring every project they undertake is delivered with certainty and is an enduring expression of mastery, quality and community authenticity. 

https://perifa.com.au